Mobile Phone Repair
The key players in the game
Every industry has different departments that play different roles in its success. As such the mobile phone repair business has its key role players. Each of these players has a specific role by which they operate. To ensure its success, some engage in manufacturing, marketing, and sales designs that affect their counterparts. It is the duty of each one of them to ensure the success of the same. Who are these key role takers?
- Independent repairers
This group consists of two sub-groups:
- Informal repairers
These are the fix phone guys who do it without a license from the authorities in places like Christchurch, Hamilton , Auckland and many other places. Most don’t even have a specific location for their business. Some move around looking for work in estates while others work from home. They have little, belated, or no access to new innovations in technology. This makes their ratings among customers to be lowly compared to their competitors.
- Formal repairers field
This is a group of technicians who are trained in mobile repairs and maintenance. They have the confidence to approach and acquire licensing for their business. As such, they are able to rent premises to establish their fix phone businesses. Many a time, new innovations get to them first hand due to exposure. Being located in the city, they also have access to better tools of work and more customers who pay better than those in the estates.
- Reconditions
Sometimes the phones are not repairable by the artisans or require more sophisticated tools, materials, and knowledge not now available to them. This is where the reconditioning experts come in. You surrender the mobile phone to them and they make an overhaul to give it a new look. Many a time, the process is long which discourages customers from this option. There are also reconditions contracted by the original manufacturer within and without the factory.
- Manufacturer outlet repairers
All over , there are outlets for many mobile phone companies. They are responsible for attending to customers on behalf of the manufacturer. Most customers don’t go for their services due to the complicated process involved. As you forward the broken phone to them, paperwork is common which scares away customers. Sometimes the phone gets lost especially without proper follow-up. Again the process takes a longer time when compared to mobile phone repair operations.
- Manufacturers
These are responsible for producing the handsets and software that run mobile phones. Without their contribution, this industry would be dead. They control all operations in absentia. As such, they don’t have to be present in the field for their presence to be felt. In order to remain current, they can and do apply policies that hurt the mobile phone repairs Christchurch or Auckland or pretty much any other city in New Zealand , directly or otherwise. For instance, the constant requirement to update software is solely meant to make customers and repairers buy their new products. Without this, they both become outdated in technology.
- Customers
These are the most important role players in the industry. They control the operations of the other stakeholders even in absentia. Manufacturers wouldn’t produce without them. If they didn’t have broken phones then repairers of all kinds would be out of business. Producers depend on their buying and use behaviors to produce more and personalized mobile phones.
Mobile phone repair should be conversant with the role to play if they are to achieve the targeted results. They have to come up with operation designs that best suits this kind of environment.